<aside> 💡 Tip → Use this template by answering the provided prompts to help you gain insight into a particular persona in your audience.
Note: Questions may also vary depending on your brand’s specific types of behaviors and habits you wish your audience to make like buy clothes online, purchase a specific type of service, be a typical B2B customer, etc…
</aside>
<aside> <img src="/icons/glasses_purple.svg" alt="/icons/glasses_purple.svg" width="40px" /> Describe the attributes of the persona
Be specific! Feel free to add additional fields.
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/99c725e7-8172-4689-b77d-1d78fb9bd289/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/99c725e7-8172-4689-b77d-1d78fb9bd289/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" width="40px" /> Department:
</aside>
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/99c725e7-8172-4689-b77d-1d78fb9bd289/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/99c725e7-8172-4689-b77d-1d78fb9bd289/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" width="40px" /> Industry:
</aside>
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/99c725e7-8172-4689-b77d-1d78fb9bd289/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/99c725e7-8172-4689-b77d-1d78fb9bd289/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" width="40px" /> Seniority:
</aside>
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/99c725e7-8172-4689-b77d-1d78fb9bd289/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/99c725e7-8172-4689-b77d-1d78fb9bd289/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" width="40px" /> Geographical location:
</aside>
</aside>
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/99c725e7-8172-4689-b77d-1d78fb9bd289/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/99c725e7-8172-4689-b77d-1d78fb9bd289/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" width="40px" />
</aside>
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/99c725e7-8172-4689-b77d-1d78fb9bd289/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/99c725e7-8172-4689-b77d-1d78fb9bd289/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" width="40px" />
</aside>
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/99c725e7-8172-4689-b77d-1d78fb9bd289/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/99c725e7-8172-4689-b77d-1d78fb9bd289/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" width="40px" />
</aside>
The weirder the better
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/99c725e7-8172-4689-b77d-1d78fb9bd289/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/99c725e7-8172-4689-b77d-1d78fb9bd289/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" width="40px" />
</aside>
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/99c725e7-8172-4689-b77d-1d78fb9bd289/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/99c725e7-8172-4689-b77d-1d78fb9bd289/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" width="40px" />
</aside>
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/99c725e7-8172-4689-b77d-1d78fb9bd289/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/99c725e7-8172-4689-b77d-1d78fb9bd289/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" width="40px" />
</aside>
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/99c725e7-8172-4689-b77d-1d78fb9bd289/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/99c725e7-8172-4689-b77d-1d78fb9bd289/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" width="40px" />
</aside>
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/99c725e7-8172-4689-b77d-1d78fb9bd289/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/99c725e7-8172-4689-b77d-1d78fb9bd289/4057b001-a22e-417a-b44a-7263ac8a3133/Arrow.png" width="40px" />
</aside>